Content & Branding Executive | Creative Thought Leader | Business Strategy & Operations
Executive Summary
Dynamic content executive with nearly 15 years of experience crafting compelling branding strategies across diverse channels and platforms. Brings a unique blend of business acumen and creative vision, adept at conceptualizing full-scale campaign strategies while managing large-scale financial and operational planning. Seamlessly shifts between strategic planning and creative execution, consolidating roles to drive comprehensive project success. Extensive experience producing live events, segments, and evergreen series, collaborating with brands across various industries including health, pharma, finance, wellness, and retail. Proven track record of effectively managing third-party production relationships, negotiating pricing and contracts, and elevating content quality to exceed expectations. Recognized for raising the bar in creativity, innovation and leadership, dedicated to delivering premium content that enhances brand identity and drives business growth.
Expertise
Content Strategy Leadership
Content Marketing
Live Event Production, Evergreen Series
Contract Terms & Negotiation
Brand Management
Business Strategy & Execution
Key Stakeholder Relationships
Operations, P&L Management
Awards & Accomplishments
Earned over 100 individual awards for episodes and series created by my team from 2017 to 2023, including Tellys, Webbys, and Anthem awards spanning multiple cross-channel categories.
Produced 300+ series comprising an average of 10 episodes each, encompassing both branded and evergreen digital content. Conducted interviews with prominent figures, including Hilary Clinton, with each episode garnering an average of 1M+ views on-platform.
Started career at The TODAY Show, producing over 150 segments. Collaborated with various notable personalities and their teams and covered significant events including the Sochi 2014 Winter Olympics, President Obama's Second Inauguration, and the Sandy Hook tragedy. Led initiatives on Mother's and Father's Day series, directing giveaways of cars, scholarships, and vacations to deserving recipients.
Professional Experience
YAHOO, INC. 2015 – 2024
Director of Content 2021 – 2024
Served as the Director of Content for Yahoo's "In the Know", directing a team of up to 18 direct reports and an annual budget exceeding $13M. Led strategic planning and execution for creative, operational, and distribution strategies across video, photo, and copy content for 50+ series annually, encompassing branded content and live stream production.
Spearheaded the launch of numerous evergreen series, branded series, partnerships, podcasts, live streams, live events, and editorial initiatives.
Negotiated contracts with third-party vendors, collaborated with legal teams on deal points and presented to executives and cross-functional teams to ensure transparency and alignment.
Seamlessly transitioned between business strategy and editorial/narrative editing roles.
Cultivated and maintained relationships with internal and external stakeholders.
Fostered partnerships with Conde Nast, CNBC, and multiple other media companies.
Produced branded series for notable brands, including Kraft, Ford, Chevy, L’Oréal, Disney, Ancestry, Wayfair, Target, Walmart, Walmart+, Ring, Nordstrom, Universal, Bank of America, ConEd, British Airways, Clorox, Toyota, Acura, HBO, Dell, Saks, Verizon, Novartis, ESPN, Lexus, and Hilton.
Senior Manager, Content (Yahoo, Inc. & Verizon Media Group) 2019 – 2021
Led creative, operational, and distribution strategy for 50+ series per year, encompassing branded content and livestream production.
Ensured alignment with production, internal and external marketing, distribution, communications, and performance objectives.
Manager, Content Operations (Verizon Media Group) 2015 – 2019
Spearheaded the conception, distribution, and marketing efforts for 18 original AOL and In the Know series.
Managed co-production partnerships with prominent outlets such as Conde Nast Entertainment, CNBC, and Rebecca Minkoff.
Oversaw live stream coverage of cross-vertical events.
AOL, INC. (now Yahoo) 2014 – 2014
Producer and Creative Lead
Recruited as a producer and creative lead for Original Beauty and Style Programming. Established a premium video production model that continues to be utilized on "In the Know."
Created and launched 6 series within the first 6 months on the team.
Collaborated with the existing Lifestyle Collective to launch the Contributor Video Network.
NBC NEWS – THE TODAY SHOW 2011 – 2014
Senior Production Associate & Segment Producer 2012 – 2014
Provided leadership and guidance to a team of 6 production associates, overseeing their tasks and ensuring alignment with project goals and timelines. Produced lifestyle segments and human-interest franchises.
Collaborated with producers and talent to curate and cover the most relevant stories, ensuring the content remained engaging and timely. Assembled the show's daily rundown, organizing segments to maintain a seamless flow and maximize audience engagement.
Assistant Production Associate & Segment Producer 2011 – 2012
Orchestrated the entire lifecycle of three to four food segments per week, from initial conception to live broadcast.
Education
SYRACUSE UNIVERSITY S.I. NEWHOUSE SCHOOL OF COMMUNICATIONS
Bachelor's Degree in Journalism and Spanish
Continued Education
Forward 20 Women's Leadership Workshop
Course: Diversity Inclusion and Belonging
Course: Improving Employee Performance
Course: Disrupting Everyday Bias
Course: Empathetic Management
Course: Managing High Potentials
Course: Delivering Feedback
Course: Executive Presence Workshop
Course: Effective Listening