Jordan Walker Prior is a seasoned content executive with nearly 15 years of experience shaping impactful branding strategies across diverse platforms and channels. She possesses a unique blend of business savvy and creative flair, enabling her to conceive comprehensive campaign strategies while effectively managing large-scale financial and operational aspects.
She began ger career at The Today Show with NBC/Comcast, where she created over 150 cooking segments and covered noteworthy news events like the Sochi 2014 Winter Olympics, President Obama's Second Inauguration, and the Sandy Hook tragedy. Transitioning to AOL (later Verizon Media, now Yahoo, Inc.), she progressed from a Producer and Creative Lead to her recent role as Director of Content. Notably, she spearheaded the production of 200+ series, each averaging 10 episodes, encompassing both branded and evergreen digital content. Episodes on average have garnered an average of 1M+ views each on-platform.
Her background includes extensive expertise in producing live events, segments, and evergreen series, collaborating with brands across diverse industries such as food/beverage, health, pharma, finance, wellness, and retail. She has a proven track record of managing third-party production relationships, negotiating contracts, and consistently elevating content quality to surpass expectations.
Recognized for her commitment to excellence, she has earned over 100 individual awards for episodes and series created by her team, including prestigious accolades like Tellys, Webbys, and Anthem awards across various cross-channel categories.
Expertise:
βΊ Award-Winning Content Creation
βΊ Content Strategy and Execution
βΊ Live Event Production
βΊ Brand Management
βΊ Operations Leadership
βΊ Budgeting
βΊ P&L Management
βΊ Contract Negotiation
βΊ Executive Collaboration
βΊ Vendor Management
βΊ Team Leadership and Development
βΊ Journalism
βΊ Events
βΊ Production
βΊ Media Partnerships
βΊ Talent Management
βΊ Content Distribution Strategy
βΊ Project Management
Jordan lives outside of Philadelphia with her husband, Patrick, their three sons, Sullivan, Owen and Rory and their overly-friendly golden retriever, Attie.
Contact Jordan for more info.